Essays, Personal Projects
Brand Storytelling, Freelance Writing

The Butter Sweats,
Tilt Beauty
Hoodie
A buttery-soft hoodie designed for everyday comfort, featuring a roomy kangaroo pocket, a drawstring-free neckline, and a relaxed fit. So cozy you’ll want to live in it, so cute you can. 
Hand sewn in L.A.

Sweatpants
Sweats you’ll wear on loop. A buttery-soft straight leg pant with a relaxed silhouette and easy side-seam pockets. So comfy, you won’t want to take them off — so cute, you don’t have to. 
Hand sewn in L.A.



Emily Dawn Long
I collaborated on copy for designer Emily Dawnlong’s FW25 Paris Fashion Week debut invite, assisting EDL with writing and editing her brand description.




Article,
FASHION Magazine
Fashion Art Toronto Fall 2024 Broke Barriers — and Instagram

An army of airline workers. A trench made from a repurposed tent. A social media blackout. This season was truly like no other.

Full article here.



Aimee Song Collection,
Lulu & Georgia

In collaboration with Fonzie LA
2025

Aimee Song has a heart for aesthetics. 
Since launching her blog “Song of Style” in 2008, she’s become a social media mogul, founded her own clothing brands, and cemented her status as a force in the fashion world. The collection is a retrospective—”timeless designs made to live, grow, and evolve with you.” Inspired by the journey of creating a space for her own growing family, Aimee’s collection brings art-world sensibility to everyday moments at home. Functional objects beautifully designed.
Welcome to the House of Aimee.

Intro copy, hero copy, PDP copy.



Black Friday/Cyber Monday copy,
Dieux Skin

In collaboration with Fonzie LA
2025
The Biggest Sale is here! Shop 20% off award winning formulas and enjoy a free gift with purhcase on orders $150+. 

Product naming, paid ad copy for BFCM sale.



Copy/Pre-launch TOV,
Trove Wellbeing
I built out Trove’s social media presence prior to the launch of their space. I worked closely with Design of Brand to create content while maintaining brand voice and tone.



Book Smart
Based in Toronto, 
frequently in NYC/LA. 


Substack
Instagram
Spotify
TikTok

Email

Georgia is Book Smart. She writes compelling copy for brands, freelance pieces for print and digital publications and publishes essays for fun. 



Services
Brand Storytelling
Creative Consulting
Tone of Voice Strategy
Copywriting
Content Strategy & Direction
Content Creation
Freelance Writing
Editing & Proofing

Book a Meeting

Select Clients Tilt Beauty
Emily Dawn Long
Lulu & Georgia
Dieux
Trove
Pella
Boy Room
Tower 28
Pocky
Lagostina

WorkFASHION Mag
SORRY Mag
Pilot Mag NYFW
Pilot Mag Contributor
Gut Instinct Media Staff Writer
Prickly Pear Print Issue
Girl Dad Press Print Issue—SATC Essay
Arnold Street Media, The Word on the Street—Blog

Press
FASHION Profile
Seven Magazine Feature

Select Content
NYFW SS26, NY
Featuring 
Tyler McGillivary 
Allina Liu 
Melke 

Vagabond Brand Dinner, Toronto
Ami Paris Store Opening, Toronto
FASHION Mag Closet Sale, Toronto
Solis Studio Opening, Toronto
Levi’s Super Bowl Party, Toronto
NYFW FW26, NY
Featuring
Sergio Hudson 
Kim Shui 
Jasper 
© Georgia Pearl Mills 2026